Be Winter Ready Campaign launch!

Government’s launched the 10th annual Be Winter Ready campaign yesterday morning. The Department of Defence would appreciate any help you can lend to the campaign through your social media channels by utilising the attached banner and support messaging below.


Additional messages were posted from the @EmergencyIE account following the official launch, which took place at 11:30am yesterday morning.

This campaign will continue to run throughout the coming months, and will include specific messaging around severe weather, road safety, safety in the home, health, flooding, etc. and will focus on driving users to .  The official campaign hashtag is #BeWinterReady


Support Messages as follows:


  • The Be Winter Ready campaign provides crucial information for the public to ensure preparedness for the winter months. See or #BeWinterReady for more information
  • Are you prepared for the winter months ahead? To ensure you and your family are protected from the risks posed by the season, visit or see #BeWinterReady
  • The unique risks posed by winter can occur suddenly and unexpectedly. To ensure you are best prepared for the months ahead, visit or see #BeWinterReady


If you have any questions regarding the Be Winter Ready public messaging campaign, contact [email protected]. Thanks in advance for your support for the Be Winter Ready campaign

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